This time, we aren’t going to let them scare us

Have you noticed the difference between the messages of the Zehut Party and the messages of all the other parties?

It’s easy.

Zehut expresses hope. All the rest use fear.

And why is that?

It’s simple: fear is the strongest emotion when you want to move people quickly.

It also paralyzes our reason, and makes us choose differently than we would have chosen without the influence of the fear.

That’s why it works better for parties who want your vote, at any cost.

Fear makes us chose other than the best – and even to give up our future, for the sake of the fear.

We in Zehut’s campaign staff have come to a decision.

Zehut’s campaign will be led by hope.

Don’t allow fear to move you. Choose hope!